A seasonal catalogue designed for Bonica Precision, a promotional product supplier based in Richmond, British Columbia.

Easily readable

The catalogue would be used by their salespeople in an annual trade show in Toronto, Ontario. Considering the 190+ competing suppliers attending the trade show, Bonica Precision required a catalogue that was easily readable, and showcased the breadth of their product lines without being too text-heavy.

Content-rich

To help promote the breadth of their products, I decided to dedicate a page for each product category (ex. "Timepieces" or "Tools"). With Bonica Precision's input, we decided to highlight a good mix of popular and unique products, and lay them out in a clear, grid layout. The products would contain only essential information, such as a product image, a product name, a SKU, and product pricing. To help communicate the context of the highlighted products, I decided to include a prominent, promotional photo and a text overlay to highlight the benefits and features of the given products.